Differentiate yourself from bigger companies by being personal and friendly
From Getting Real – 37 Signals A lot of small companies make the mistake of trying to act big. It’s as if they perceive their size as a weakness that needs to be covered up. Too bad. Being small can actually be a huge advantage, especially when it comes to communication. Small companies enjoy fewer formalities, less bureaucracy, and more freedom. Smaller companies are closer to the customer by default. …
