Great reading for the small buiness owner

I often spend part of my Saturdays reading magazines at the local bookstore. After getting through the bicycling and photography magazines I turn to business. Sometimes I take a shot at the Harvard Business Review, but their articles often speak about much larger companies than WDDinc with far different issues. What I do enjoy and often find valuable, however, is Inc. Magazine. The actual magazine is well done, easy …

Why Social Media Really Is Worth Your Time

It pays off in actual business, not just buzz, says a new survey. And the more time you use it for (and the more experienced you become), the better the results. By Courtney Rubin |  Apr 23, 2010 – Inc. Magazine Forget the endless speculation about whether and how and how much money social media sites like Facebook and Twitter and LinkedIn can make. The key question is: Can they show you the money? …

How to Design the Best Website for Your Business

Design points to keep in mind when creating or redesigning your business’s website. By Lauren Folino |  Feb 5, 2010 – Inc. Magazine Think of your company’s website as a first impression for potential future clients. Is it easy to navigate, and does it clearly convey your business’s products and services? If not, visitors may lose interest and abandon your site, which will not add up to repeat customers. Small …

Why build custom software??

I have the opportunity to meet with a lot of software and technology folks due to my job. When we get together we speak about many things. Life, family, work, pets, sports,… you name it. Eventually though, we start to talk geek. We talk software. We talk about the process and work flow problems that we have in our jobs and what we have been doing to solve it. …

Use a team of three for version 1.0

From Getting Real – 37 Signals For the first version of your app, start with only three people. That’s the magic number that will give you enough manpower yet allow you to stay streamlined and agile. Start with a developer, a designer, and a sweeper (someone who can roam between both worlds). Now sure, it’s a challenge to build an app with only a few people. But if you’ve …

Get something real up and running quickly

From Getting Real – 37 Signals Running software is the best way to build momentum, rally your team, and flush out ideas that don’t work. It should be your number one priority from day one. It’s ok to do less, skip details, and take shortcuts in your process if it’ll lead to running software faster. Once you’re there, you’ll be rewarded with a significantly more accurate perspective on how …

Differentiate yourself from bigger companies by being personal and friendly

From Getting Real – 37 Signals A lot of small companies make the mistake of trying to act big. It’s as if they perceive their size as a weakness that needs to be covered up. Too bad. Being small can actually be a huge advantage, especially when it comes to communication. Small companies enjoy fewer formalities, less bureaucracy, and more freedom. Smaller companies are closer to the customer by default. …

Launch on time and on budget

From Getting Real – 37 Signals Here’s an easy way to launch on time and on budget: keep them fixed. Never throw more time or money at a problem, just scale back the scope. There’s a myth that goes like this: we can launch on time, on budget, and on scope. It almost never happens and when it does quality often suffers. If you can’t fit everything in within …

An Inc. Magazine article: Not Yet Ready to Call It a Recovery

Posted by Michael Alter March ended on a positive note with a year-to-date increase in small business hiring of 3.1 percent and a year-to-date increase in pay of 0.4 percent, according to SurePayroll’s Small Business Scorecard, an economic indicator that tracks the health of the U.S. small business economy using actual payroll data for tens of thousands of small businesses nationwide. So after three months of hiring acceleration and …